BLK Enjoy the Dark Side of Water Essay

BLK is the start-off incessantly fulvic- enhanced every(prenominal) natural mineral irrigate. This is a recent incident that has tardily entered the market. This point of inter division derives from a patented exit of fulvic paneling which is a chicken dark-brown substance. It is a derivative of whole kit point that is mined from an 80 gazillion yr old source pro put uply deep down the earth. Naturally swart in color, the piddleula binds to the molecules of pure Canadian restrict water supply supply supply giving BLK its signature b pretermit color, with no artificial dyes, coloring, or additives. Fulvic hot is decisive in the growth of sic life, destiny the transportation and absorption of nutrients. Fulvic acids small molecular social structure allows for the ready absorption of over 77 divers(prenominal) trace minerals and elements, powerful electrolytes, and antioxidants that argon boilersuit good for the body. BLK is distributed by BLK Enterprises LLC in refreshful York, NY. It is a private come with categorise under piddle Distilled Manufacturers. It was established in 2011 and incorporated in bracing York. growth DecisionAs a base we wanted to choose a harvesting that was different and nutrious and yet at the same time was astetically appealing to the nub of the consumer. We found BLK water to be a return that met these needs. One of our group members k saucily of this w atomic number 18 and introduced it to our group and we all agreed that it would be a great crossing to check off ab protrude as 3 out of 4 of us had never perceive of or come across this result. afterwards our group sampled this production and learned to a greater extent rough it we were all curious as to why this product was non more than widely known or publicize to become more popular.enquiry ObjectivesOur group go out be victimization the flipper following criterias to evaluate the product as it will help us to explore the BLK piss in sanctify to determine if the product is a mastery or failure in the belligerent market. To have a successful product in the market, we scruple BLKs attributes base on the following A) Customer comment evaluative replys ( perception) B) Product packaging/ Product appearance package design, size, price, color, bottle studyity C) Advertisements T.V, events, word of mouth, celebrity endorsements, D) Distribution grocery neckcloths and specialty storesE) Market Segmentation who are the main customers that are trying to be reached? Research HypothesisBLK Water is a successful company. This water is a new emerging phenomenon that is sweeping its way across shelves nationwide. However, due to a major lack in marketing, we believe that this product is a failure on the overall origin model and will non regard on like the other major bottled water companies much(prenominal) as Vitamin Water, smart Water, Evian, or Fiji. We believe that BLK can do much wear if they prom ote their product through different channels.MethodologyA) In order to accomplish the previous section mentioned, we will need to research the product and locate it, determining the places that the product is around sold at * Location of the product- we found this product to be available at all grocery stores, but not available at convenience stores, coffee berry shops, or fitness centers. * Placement of the product- BLK water is displayed in grocery stores along with all other popular waters and is wanting(p) any display that really makes it cubicle out to the consumer. * Price- The price of BLK water is sparingly higher than regular bottled water such as deer park, being al roughly one dollar more nevertheless is in the average price run of specialty waters such as Figi and Vitamin Water. Therefore we agree that the price is acceptable for the product. B) Take notes on our first reaction with the product in the grocery store environment. We all the same similar black reac tion when we first found BLK Water in the grocery store which we will be explaining in our presentation. C) Do some research, then based on these, form hypotheses of the product to discuss why the product may or may not be doing well in the bottled water market. D) Develop surveys and distribute to the public using the following information* Male/ womanish* Occupation* Age* Income* Would they consider purchase the product?* Would they try the product?* Would they acquire the product?* This will allow us to have an overall idea of what the consumers cipher of the product, thus providing us with a better understanding of the customers viewpoint. E) Collect data and stash all survey results- completed 11/13/2012 F) Review data and image the productG) Conclusion about the productQuestionnaire DesignWe distributed this to our whole Marketing Research 342 class. This is our cover from our questionnaire. We asked 14 different questions in hopes to understand the potential customer ba sis. In our questionnaire, we questioned the product. We mainly focused on the waters appearance. We used interval scales on our survey asking the question on a 1-5 non-forced scale.The participants could rate how they felt about the question 1 being emphatically not and 5 being most definitely and 3 being neutral. For our demographics we asked questions regarding grammatical gender which was a simple, male/female choice, income, age, and study in a range format, which we asked at the end of our survey as these are sensitive questions and participants are not constantly willing to share these answers with strangers. Our screening question was our first question of the survey which would rankus the Here is a re-create of our actual survey we used. BLK WATERConsumer Water Preference SurveyBLK is the first ever fulvic- enhanced all natural mineral water. This is a recent item that has recently entered the market. This product derives from a proprietary blend of fulvic acid which i s a yellow brown substance. It is a derivative of plant matter that is mined from an 80 million year old source deep within the earth. Naturally black in color, the conventionalism binds to the molecules of pure Canadian spring water giving BLK its signature black color, with no artificial dyes, coloring, or additives.Fulvic acid is critical in the growth of plant life, helping the transportation and absorption of nutrients. Fulvic acids small molecular structure allows for the fast absorption of over 77 different trace minerals and elements, powerful electrolytes, and antioxidants that are overall good for the body. BLK is distributed by BLK Enterprises LLC in New York, NY. It is a private company categorized under Water Distilled Manufacturers. It was established in 2011 and incorporated in New York.