Middlebrook leisure and Retail Park coursework.

For my first aim I had to collect results to prove that the Middlebrook is located on the outskirts of a main town or city. I found out that the main town the Middlebrook is located to is Bolton. From my map I obtained off the Internet I measured the distance between the Middlebrook and Bolton by using the scale. I found that it was approximately four miles east of Bolton center, proving that it is located on the outskirts of a main town or city. Using my results I have proved that the Middlebrook fits the description of a typical ‘out of town' shopping center. For my second aim I had to prove that the Middlebrook is split into two main areas of leisure and retail. For this I produced a colour coded land use map to see if there was an obvious split. The map shows that to the left of the Middlebrook there is a domination of Household goods shops and a couple of clothes shops showing that this area is the retail area. When I visited the Middlebrook I saw that the household goods shops were mostly furniture shops such as CSL and D.F.S. There were also DIY shops and bed shops. To the right of the map the leisure isn't so dominant. It obviously shows that it is the retail area but there are some clothes shops and sport shops too. The leisure consists of a bowling alley, cinema, arcade and resteraunts and bars etc. The sports shops which are also located here are JJB, JD and Sports Soccer. There are also Fast Food outlets such as MacDonalds, Burger King and KFC. These are dotted around the car parks and I have put them under leisure. To work out the percentage ratio of Leisure and Reatil I found the amount of stores each had and divided them by the total and multiplied them by one hundred. The percentage of retail stores is 78% and leisure 22%. SO this shows that there is a ratio of 1:3.5, one leisure store to every three and a half retail stores. Most importantly I proved that the Middlebrook is split into two areas of leisure and retail. While at the Middlebrook I took pictures of the parking areas (see photographs) to see if it had aspects of safety. As from my photos I could see that safety was respected very well. Pedestrian paths were sign posted, as well as colour coded, very well. Steel bollards were in place around the parking area and there were also pedestrian crossings. The overall parking area was very large. For my third and final aim, ‘does the Middlebrook have a large sphere of influence', I obtained answers for my questionnaire, obtained a map of the internet to show my results and also create graphs to also show my results. The Middlebrook is located right next to the M61 motorway at junction 6. This massively increases the sphere of influence because it allows people from far away to get to the middlebrook more quicker with ease. The middlebrook also has a Railway Station platform which further increases the sphere of influence. One link is between Chorley, which is about 7 miles from the Middlebrook. There is also a bus stop onsite at the park which is a popular form of public transport. Another aspect which could increase the sphere of influence is the Bolton Wanderers football stadium. This could just be an attraction where people come and view the stadium, but more importantly it pulls in thousands of people from different cities on match days who might be tempted to shop at the Middlebrook before or after a match. To complete my other maps I obtained of the internet I used my questionnaire I took to the Middlebrook with me. My first question was * What town do you live in? From my results of this question I was able to produce a graph and a map. For my graph I created a cylinder bar chart to show the number of people from a town. The towns which were on the bottom axis were in the order of distance from the Middlebrook. So the closest was first and farthest away last. This gave me some idea of where most people came from who visited the Middlebrook. From the same map I got off the internet I was able to show the towns where most people come from who visit the Middlebrook. To do this I used a circles, where every 1/2 centimetre radius was one person, to show the amount of people. I coloured each circle different so it wasn't to complicated. On the same map I was also able to show from the results of my first question the sphere of influence on the middlebrook. To do this I marked off each town that was given to me using pencil. The towns which were close to the Middlebrook I connected up to show the Core sphere of influence and the towns which were further away I connected up to show the outer sphere of influence. I filled each of these areas with different colours and added a key to the side. All the results I obtained off this question proved that the Middlebrook did have a large sphere of influence. Close towns were those such as Bolton, Wigan, Hindley and Chorley. These were all about the same distance away, which is 4 miles. My second question was * What transport did you use to here? a) Car b) Bus c) Train d) Other For this question I produced a pie chart of the different modes of transport used. The pie chart shows that nearly everyone uses a car to get to the middlebrook. 27 people traveled by car, 1 by bus, 1 by train and 1 by an ‘other' form of transport. This result shows me that the sphere of influence is large for the Middlebrook because most people use cars. People are more likely to use cars if they live far away because bus routes often don't exist over long distances and walking is just two far. Also the car is more quicker and more convenient. My third question was * How often do you visit the Middlebrook? a) Daily b) Every few days c) Weekly d) Less often e) First time I also produced a bar chart for this question. I labeled the axis from daily-less often. My graph shows a negative correlation which means that people visit less often rather than regularly. I think these results are correct for an ‘out of town' shopping center because it is a place that isn't visited regularly by shoppers like a place such as a small towns prestinct. This is because there are no housing sites around the Middlebrook as there is in a town which most people visit daily. People that might visit the Middlebrook regularly would be employees of shops. My fourth question was * What is the purpose of your visit here? a) Business b) Retail c) Leisure For this question I produced another pie chart. I thought I could also relate this question to my second aim, ‘Is the park split into two sections of retail and leisure', because the ratio of leisure to retail was 1:3.5. So I investigated the ratio of the purpose of visiting the Middlebrook between the leisure and retail. From the results I obtained four people visited in purpose of leisure and 16 visited in purpose of retail. I found the ratio of this was 1:4, which is very similar to my first ratio in my second aim. This means that for every four retail visitor, there was just one leisure visitor. The amount of people who visited in purpose of business was 10. My last question was * Do you use any other retail and leisure parks? For this question I produced another chart of different parks visited. Most people replied â€Å"no† and the most popular park was the Trafford center which is a shopping center in Manchester. This was probably because the Trafford centre is a lot more popular and has more publicity. Also it has a much larger range of stores which are more popular than some of those at the Middlebrook. From all my results I found that the Middlebrook leisure and retail park does have a large sphere of influence.

Overview of Financial Sector and Small and Medium Enterprises in Mauritius - Free Essay Example

Sample details Pages: 4 Words: 1127 Downloads: 10 Date added: 2017/06/26 Category Finance Essay Type Cause and effect essay Did you like this example? Chapter 3 Overview of Financial Sector and Small and Medium Enterprises in Mauritius Don’t waste time! Our writers will create an original "Overview of Financial Sector and Small and Medium Enterprises in Mauritius" essay for you Create order 3.1 Mauritius Financial Sector In the past, Mauritian economy was entirely dependent on sugar production and now its economic activities have been fully diversified into textiles, tourism, information technology and financial services. Situated in the Indian Ocean region, Mauritius is well reputed as an International Financial Centre and is an excellent platform for investment in Africa, Middle East and Asia. Two main independent bodies govern the financial services sector namely Bank of Mauritius (BOM), the central banking which controls the banking services and The Financial Services Commission (FSC) which regulates the activities of non-banking financial institutions and global business. The legal and regulatory framework of the financial sector constitutes the Financial Services Act 2007, Securities (Amendments) Act 2007, Bank of Mauritius Act 2004, Banking Act 2004 and Companies Act 2001. In addition, the Anti-Money Laundering Act (2002), the Prevention and Corruption Act (POCA 2002) and the Prevention of Ter rorism Act (POTA 2002) are regulations to ensure that the financial sector meets the necessary requirements for good governance In order to promote a sound and healthy financial system, other institutions such as the Independent Commission against corruption (ICAC), Financial Reporting Council (FRC) and Financial Intelligence Unit were established. It is worth taking note that the real growth rate for the financial intermediation has declined sharply in 2009 due to the worldwide economic crisis. In 2010, it had moved to 4.3 percent but it was still below the 2008 figure. In terms of GDP, this segment had experienced a slight increase of 0.7 percent from the year 2006 to 2010. On the other side, the banking sector was well capitalized and remained active during that period. Furthermore, the level of investment had risen from Rs 1.5 billion in 2009 to Rs 2.3 billion in 2010 and during that period around 11, 387 people were employed in large establishments, reflecting the dynamism of this sector. Overall, the financial intermediation sector was satisfactory in terms of high levels of profitability and capital. (The Mauritius Chamber of Commerce and Industry, 2011). The financial sector has contributed considerably to the overall development of the Mauritian economy. Over the years, different types of financial services was made available namely credit services, leasing, asset accumulation, Islamic banking, protection and real estate and wealth management. A number of financial operators has emerged and comprises of stockbrokers, insurance-brokers, investment companies, venture capital companies, fund managers, foreign exchange dealers, money changers, leasing companies, credit institutions and bond dealers. In the field of technological developments, internet and online banking services are provided by most banks. Moreover all financial institutions have dedicated websites and portals whereby client can access and view information. 3.2 Financial Education Programs in Mauritius Though very few studies have been conducted to find out the level of financial literacy among Mauritians, several initiatives have been launched in respect of financial literacy and financial inclusion in order to promote financial education across the population. The main aim behind these financial literacy programs was to create a supporting environment for consumers of financial products and services as well as to sensitize them to make better financial decisions. As part of its series of Financial Literacy and Consumer Education Program, FSC has initiated The Financial Literacy and Young Talent Competition (YTC), Consumer Education Website known as ProtectYourFinance.com, a Financial Literacy Snake and Ladders Game and FSCà ¢Ã¢â€š ¬Ã¢â€ž ¢ fourth Poster. Other developments in the field of financial literacy include the MBA Financial literacy program, HSBC Living Finance Education program, Monetary Policy Challenge and Essay-Writing Competition (BOM) and the SEM Young Investor Aw ard Competition (SEMYIA). Since there is a lack of financial literacy programs for women, particularly for women entrepreneurs, the latter are not or less acquainted to the use of financial products and services in their everyday lives. In general, it has been observed that the level of financial literacy is quite low in Mauritius (Mr N. Abdullah, 2004). 3.3 Small and Medium Enterprises (SMEs) in Mauritius In Mauritius, SMEs are defined as enterprises in all economic sectors. A small enterprise is described by its à ¢Ã¢â€š ¬Ã‹Å"developmentalà ¢Ã¢â€š ¬Ã¢â€ž ¢ level of operations which has an annual turnover up to Rs 10 million while a medium enterprise is one which is more sophisticated by nature and level of technology with an annual turnover not exceeding Rs 50 million (SMEDA Act, 2009). Over the years, SMEs have been the main source of employment generation of the Mauritian economy. According to the Statistics Mauritius (2007), it was estimated à ¢Ã¢â€š ¬Ã…“around 140, 000 SMEs were in operation and had contributed to 37 percent of GDP, produced some 120 billion rupees worth of output annually and employ 250, 000 men and women.à ¢Ã¢â€š ¬Ã‚  Further, SME jobs represented nearly 46% of workforce in 2009 compared to 35 % in 2005 (Mauritius SME Portal, n.d) and they are concentrated in a number of sectors ranging from foodstuffs, textiles and clothing, manufacture of wood and furn iture making, stationary products, chemical, plastic bags, handicrafts, pottery and ceramic, jewelry and lastly items related to trade and commerce. In an attempt to boost up the SME sector, the government has established different agencies such as the Small and Medium Enterprises Development Authority (SMEDA), the National Women Entrepreneur Council (NWEC) and the Development Bank of Mauritius (DBM) which offer a wide range of services to entrepreneurs. These include dissemination of information, sensitization campaigns in social welfare centers, marketing support, credit facilities, training and workshops on business management (Wong, 2009) Besides, the economic empowerment of women plays a crucial part on the top list of the Governmentà ¢Ã¢â€š ¬Ã¢â€ž ¢s agenda and accordingly, several initiatives have been implemented in order to encourage and empower women entrepreneurs to be actively involved in the different financial activities of the country. For example, in 2010, the National Women Entrepreneur Council (NWEC) has created 120 women-led enterprises, has enabled 40 women to attend courses at Fashion and Design Institute and ultimately has set up an Entrepreneurship Support Programme (ESP) that offers Mentoring Services to women entrepreneurs. Even a motivational program was put in practice for 52 unemployed women and university degree holders notably to help them in becoming self-employed and to train them on financial concept and techniques. Besides, local fairs are organized to promote the locally made products the across the island throughout the year (National Women Entrepreneur Council, 2012) In the banking sector, Bank One has taken some positive actions to empower women economically by providing discounts for medical checkups in clinics, free personal accident cover and the use of check books on savings account. Furthermore, it has designed an exclusive savings product for women called the EMMA account. Interestingly, the latter enables women to have better control and manage their personal finances through preferential savings and interest rates. Also, Bank One rewards women annually for their exceptional performance in entrepreneurship via its EMMA Award Scheme. In the era of globalization, Mauritius should continue to encourage women to engage in entrepreneurship and to be financially autonomous whether they are educated or not.

Human Nature Vs Transcendentalism - 883 Words

â€Å"Two years he walks the earth, no phone, no pool, no pets, no cigarettes, ultimate freedom, an extremist, an aesthetic voyager. Whose home is the road. No longer to be poisoned by civilization. He flees, and walks alone upon the land of to become, lost in the wild.† Transcendentalism, emphasizing human nature, truth, simplicity, comfort and the importance of comfort, emphasizing human intuition, people only by virtue of spiritual intuition to achieve the best living conditions. The Transcendentalists place an emphasis on imagination, insight, and inspiration. Transcendentalists emphasize the freedom of humanity, and they place highest value on the soul. And then, nature. Every natural law has a counterpart in the mind of a person, so the†¦show more content†¦And, Transcendentalism was really a hodgepodge of ideas. The Transcendentalists were very well read and borrowed from Puritanism (the bits they liked), German Idealism, Eastern religions, and more. They merged and fused concepts, creating a flexible set of values. They valued simplicity, a life not bound to material possessions. They valued self-reliance, or a reliance on one s own powers and resources rather than those of others, and trust in one s own heart and thoughts. They valu ed openness, openness to the beauty of the world. And now, the impact of American literature, Emerson called poets liberating gods. Literature was a platform to liberate people, to help them see what needs to be seen: nature, spirituality, self-identity, and social injustice. The Transcendentalists were forceful critics of slavery and gender inequality. In transcendental theory, every individual has to be respected because every individual has a universal soul. And then is Thoreau. Henry David Thoreau decided to practice self reliance by moving to Walden Pond on land owned by Emerson, and build his own cabin where he lived for two years. At the end of this time, he published his book, Walden: Or, Life in the Woods. In this he said, that if one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meetShow MoreRelatedRalph Waldo Emerson And Henry David Thoreau971 Words   |  4 Pagesthe 19th century American Transcende ntalism movement. Their influential work brought upon shared beliefs on concerning spiritual perspectives, government interference, and the ideology of cultural values in American society. Nature has a multitude of meaning if looked at it from all angles, but deeper within nature is the reflection of what you exert while in it. However they agree on the human condition, the two authors speak with different tones that reflect how nature affects the entirety of man’sRead MoreAnalysis Of Walt Whitman s What Came First The Chicken Or The Egg? 1739 Words   |  7 PagesTaylor Fink Professor Jonathan Cook English 231 10 July 2015 Emerson Vs. 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Code Of Ethics For Nurses - 1114 Words

Professional Code of Conduct Fadrique R. Charlot Nova Southeastern University Professional Code of Conduct Health professionals hold the commitment of providing quality health care to the society in order to fulfil the health concerns of the general population presented daily. Hence, health care practices are established on ethical principles concerning the life and health of human being accordingly. Its values place all obligation in which patients are protected from harm and hold individual rights which must be respected. Nonetheless, circumstances present, as expected, preventing health professionals to act according to ethical values and standards. The code of ethics for nurses highlights the many different principles, putting into perspective the philosophy of patient care. Provision One The Right to Self-Determination The nursing profession is not just a job one can aspire to accomplish without generously giving of oneself. Provision one highlights the following, â€Å"The nurse practices with compassion and respect for the inherent dignity, worth, and unique attributes of every person† (American Nurses of Association, 2015, p.1). This provision addresses the moral values, commitments, and trust established for the respect of every patient. This statement identifies the need to acknowledge the characteristics of others and to act with respect and compassion towards these individuals, regardless of any presented situation. The following statement, theShow MoreRelatedCode Of Ethics For Nurses1274 Words   |  6 PagesCode of Ethics for Nurses In the nursing profession, nurses often find ethical reasoning that not only evaluates actions and their results, but also questions why we perceive certain incidences to be paramount for us as humans. Ethics attempts to decide how actions are deemed right or wrong. The Code of ethics, which is a set of guidelines published by the International Council of Nurses, helps direct nurses in everyday decisions and it defends their refusal to take part in events that disagree withRead MoreThe Code Of Ethics For Nurses1110 Words   |  5 Pagesethical principles. The duties of a nurse consist of care and support and its important that nurses are aware of their professional ethics. These principles are put into place to uphold and maintain moral values in healthcare. The American Nurses Association (ANA) code of ethics for nurses consists of nine provisions, outlined in the Code of Ethics for nurses with Interpretive Statements. These provisions are constructed to blueprint the role and resp onsibilities of a nurse. The chosen provisions beingRead MoreThe Code Of Ethics For Nurses Essay1667 Words   |  7 Pagesthe Code of Ethics for Nurses Ethical moral values are the fabric of human behavior. Nursing values influence nurses actions and goals. 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This approach encompassesRead MoreThe Code Of Ethics For Nurses1082 Words   |  5 PagesIntroduction The code of ethics for nurses provides a framework on ethical principles that nurses are supposed to follow while providing patient care. Under this code, nurses are not allowed to pry into information on patients not directly under their care, and they could not share any patient information to individuals who are not privileged to know such information. (American Nurses Association, 2015). Ethical issues related to electronic health records (EHRs) are extremely beneficial toRead MoreThe Code Of Ethics For Nurses Essay1163 Words   |  5 Pagesconditions. These studies press the question of when it is acceptable for researchers to study rather than assist individuals. 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Code Of Ethics For Nurses - 1114 Words

Professional Code of Conduct Fadrique R. Charlot Nova Southeastern University Professional Code of Conduct Health professionals hold the commitment of providing quality health care to the society in order to fulfil the health concerns of the general population presented daily. Hence, health care practices are established on ethical principles concerning the life and health of human being accordingly. Its values place all obligation in which patients are protected from harm and hold individual rights which must be respected. Nonetheless, circumstances present, as expected, preventing health professionals to act according to ethical values and standards. The code of ethics for nurses highlights the many different principles, putting into perspective the philosophy of patient care. Provision One The Right to Self-Determination The nursing profession is not just a job one can aspire to accomplish without generously giving of oneself. Provision one highlights the following, â€Å"The nurse practices with compassion and respect for the inherent dignity, worth, and unique attributes of every person† (American Nurses of Association, 2015, p.1). This provision addresses the moral values, commitments, and trust established for the respect of every patient. This statement identifies the need to acknowledge the characteristics of others and to act with respect and compassion towards these individuals, regardless of any presented situation. The following statement, theShow MoreRelatedCode Of Ethics For Nurses1274 Words   |  6 PagesCode of Ethics for Nurses In the nursing profession, nurses often find ethical reasoning that not only evaluates actions and their results, but also questions why we perceive certain incidences to be paramount for us as humans. Ethics attempts to decide how actions are deemed right or wrong. The Code of ethics, which is a set of guidelines published by the International Council of Nurses, helps direct nurses in everyday decisions and it defends their refusal to take part in events that disagree withRead MoreThe Code Of Ethics For Nurses1110 Words   |  5 Pagesethical principles. The duties of a nurse consist of care and support and its important that nurses are aware of their professional ethics. These principles are put into place to uphold and maintain moral values in healthcare. The American Nurses Association (ANA) code of ethics for nurses consists of nine provisions, outlined in the Code of Ethics for nurses with Interpretive Statements. These provisions are constructed to blueprint the role and resp onsibilities of a nurse. The chosen provisions beingRead MoreThe Code Of Ethics For Nurses Essay1667 Words   |  7 Pagesthe Code of Ethics for Nurses Ethical moral values are the fabric of human behavior. Nursing values influence nurses actions and goals. The nursing code of ethics was adopted in order to determine and define ethical values for nurses. Human dignity, privacy, justice, autonomy in decision making, commitment, loyalty, human relationship, compassion, fairness, responsibility, honesty and individual and professional competence are considered an integral part of the nursing profession. Nurses as membersRead MoreCode Of Ethics For Nurses1614 Words   |  7 PagesCode of Ethics for Nurses The American Nurses Association (ANA) established the code of ethics for nurses to serve as a foundation for practice and nursing standards. Nurses that enter the field are educated on the code of ethics and its provisions that make up the balanced foundation that is used to this day. The code of ethics is to be honored by every nurse, and every nurse should know their ethical obligation to their patients (American Nurses Association [ANA], 2015). This approach encompassesRead MoreThe Code Of Ethics For Nurses1082 Words   |  5 PagesIntroduction The code of ethics for nurses provides a framework on ethical principles that nurses are supposed to follow while providing patient care. Under this code, nurses are not allowed to pry into information on patients not directly under their care, and they could not share any patient information to individuals who are not privileged to know such information. (American Nurses Association, 2015). Ethical issues related to electronic health records (EHRs) are extremely beneficial toRead MoreThe Code Of Ethics For Nurses Essay1163 Words   |  5 Pagesconditions. These studies press the question of when it is acceptable for researchers to study rather than assist individuals. It is stated that the second provision of the code of ethics for nurses that the â€Å"nurse’s primary commitment is to the patient, whether an individual, family, group, community, or population† (American Nurses Association, 2001, p. 10). This is likewise supported by Fouka and Mantzorou (2011) when they emphasized that it is the nature of nursing to take care and to prevent harmRead MoreThe Code Of Ethics For Nurses854 Words   |  4 PagesTruth-telling is an important issue within the nurse-patient relationship. Nurses make decisions on a daily basis regarding what information to tell patients. The specific issue in question is whether a nurse should abide by the Code of Ethics for Nurses by revealing the truth to the patient or refrain from telling the truth to the patient because they are respecting the wishes of the patient’s family. Nurses and health care professionals should always tell the truth to their patients unless theRead MoreCode Of Ethics For N urses1331 Words   |  6 PagesCode of Ethics for Nurses 1. Introduction- Explain your knowledge of this business profession. Why did I choose nursing? At the age of 43 I am back in school to further my education in the health field in nursing. Am I doing it to make a difference in the world or as a longstanding career? To be a nurse, it takes a special type of person that has extraordinary personal qualities and traits. A good nurse should have compassion, respect, and the need and want to help others. Therefore be sensitiveRead MoreThe Nurse s Code Of Ethics1022 Words   |  5 Pageshas a code of ethics, that sets standards and guidelines that are set in place to protect both the professional and the client. Ethics play a key role in day to day business. This paper will discuss the nurse’s code of ethics, the advantages and disadvantages, and difficulties that the author may have following the established code. This paper will also discuss whether or not there are rules that have too much emphasis on them, and rules that do not. The nurse’s code of ethics was draftedRead MoreCode of Ethics for Nurses Essay1605 Words   |  7 PagesRunning head: SYSTEM OF INQUIRY PAPER System of Inquiry Paper Wendell A. Garcia University of Phoenix March 18, 2008 American Nurses Association’s Code of Ethics for Nurses Ethics is an integral part of the foundation of nursing. Nursing has a distinguished history of concern for the welfare of the sick, injured, and vulnerable and for social justice. This concern is embodied in the provision of nursing care to individuals and the community. Nursing encompasses the prevention of

Smirnoff Nightlife Exchange Media Campaign Free Essays

SMIRNOFF NIGHTLIFE EXCHANGE MEDIA CAMPAIGN CHAU Hong Duc Table of content I. Analysis 1. Overview 2. We will write a custom essay sample on Smirnoff Nightlife Exchange Media Campaign or any similar topic only for you Order Now Significant figures 3. Why is it successful? II. Recommendation III. References I. Analysis 1. Overview Smirnoff Night Life Exchange project is an annual promotion campaign integrates series of nightlife parties, leading to the biggest party in the November each year, along with global dancing competition judged by Madonna. Initiated by Smirnoff – the 1st worldwide vodka brand from 2010, Night Life Exchange reached a huge success in 2011; marked with November 12th 2011 night, with (1)50 countries and 10 million people around the world involved and celebrate the best world’s nightlife. 2. Significant figures (2) 10 million participants 50 countries 3000 tracks of partygoers 5000 â€Å"liked† Smirnoff cocktails on Facebook 8000 photos uploaded on Facebook One of 11 best social media campaigns in 2011 selected by Econsultancy. com (3) 3. Why is it successful? In this part, I’ll just discuss on the media’s aspect, which I believe is the major factor leading to its success. Firstly, Smirnoff heavily takes advantages of social media, specifically Facebook fan pages. It created 50 fan pages for each country involved, such as Smirnoff Vietnam, Smirnoff. These pages are altogether connected to the main fan page of Smirnoff with the special application called Around the world, which earns more than 386,000 likes. Fan pages significantly make a huge impact on earning participants for the project. Along the line, they also generate local ebsite in each country to promote the event, to attract people signing up for the event and receiving any ideas for the biggest night, varied from which drinks are suggested, which singers should be put in and so on. On both pages and sites, they put on valuable information about cocktails recipes as well as creating amazing and viral small contests with prizes good enough for calling attendants. The two most important elements in this media campaign are: First, Smirnoff had a great idea of hosting an enormous one-of-a-kind event locally, which means people from all over the world can enjoy a mutual experience. This obviously woke up either the feeling of national pride or the toward-global tendency. Second, Smirnoff created the two-way communication with their target customers. They can technically involve in organizing â€Å"their† own party through the possibility of sharing thousands ideas. It’s excellent that Smirnoff is having an open dialogue rather just informing information to audiences. In conclusion, Smirnoff successfully created the shared value for an event, which is social media all about. Besides, the logo is very well designed with the theme color is red, which is also the theme color of Smirnoff with the symbol of an eagle, represents a feeling of powerful and courtesy. II. Recommendation However, there is still room for improvement if Smirnoff want to get bigger achievements through this project. I went through some of Nightlife Exchange’s local website and realized that the design, as well as domain name of those websites is not consistent, for example in Vietnam, it’s bethere. n but in another country, it’s totally different. Therefore, I recommend that instead of having separate websites, they should link all of countries into one mother site and from there, direct to local page, such as bethere. com/Vietnam or bethere. com/brazil. This would help them organize better customer database, better statistics and easily keep track of their customer. I also highly suggest using mobile marketing, which is cheap and fast method to spread out the inf ormation to audiences as well as check-in function on Facebook. They should encourage their fans to do check-in whenever they go to the party. This will create an impressive appearance on fan pages. Last but not least, the slogan â€Å"Be There†, though it’s quite suitable for the beginning phase, should be change into some words more encourage the individual uniqueness like â€Å"Be Yourself There† or â€Å"Be Unique There†. I think it will encourage people to join party and prove themselves to all people in the world and create a vast diversity of styles, bringing more liveliness to an event. III. Refernces (1)Madonna Resurfaces in Smirnoff Social Media Promotion http://mashable. com/2011/08/17/madonna-smirnoff/ – Todd Wasserman, Mashable, Aug 2011 * (2)Smirnoff Nightlife Exchange Project Gathers Millions Globally for the World’s Biggest Nightlife Experience http://www. marketwire. com/press-release/smirnoff-nightlife-exchange-project-gathers-millions-globally-worlds-biggest-nightlife-1586027. htm †“ Marketwire, 2011 * (3)11 of the best social media campaigns of 2011 (and what we can learn from them) * http://econsultancy. om/fr/blog/8452-the-best-social-media-campaigns-of-2011-and-what-we-can-learn-from-them – Steve Richards, Econsultancy. com, Dec 2011 * Superstar line-up for the Smirnoff Nightlife Exchange Projectâ„ ¢ with The Potbelleez, Fourplay DJ’s And DJ Gordo http://www. irishtimes. com/events/smirnoff-nightlife-exchange/thailand-exchange. html – Iristimes. com * https://www. facebook. com/Smirnoff * http://nightlifeexchange. vice. com/en * The Smirnoff Nightlife Exchange Project 2011 video clip http://www. youtube. com/watch? v=k9lCf8VkMio How to cite Smirnoff Nightlife Exchange Media Campaign, Essay examples

Rural Clinical School Of Western Australia -Myassignmenthelp.Com

Question: Discuss About The Rural Clinical School Of Western Australia? Answer: Introduction Headspace was developed by Commonwealth Government in the year 2006. Headspace is the national Youth Mental Health foundation that was established to increase the literacy of mental health, promote seek of early help enhance youth friendly access, appropriate care for young people in a social culturally way and reduce stigma (Nicholas et al. 2017). There is an importance of using digital technologies to improve the effectiveness and efficiency of the healthcare system. Headspace has evolved this technology of using the new innovation of digital mental healthcare. Headspace has stated mental health strategy as a key component of National Digital Heath related with all the young people of Australia and over the world. Meditation sessions that are guided and also mindfulness training are the services that are provided by headspace. The content of Headspace can be used online and also through mobile applications. As reported in 2016, more than 6 million people were using the app of Heads pace for their use. All the guided meditation that are given online are provided by Headspace that includes the access of user through the website of the company and also through application of mobile phones such as androids and iPhones. A free ten days subscription is given to all the users that sign up with the app. After the ten days subscription the user has option to take one month subscription, one year subscription and also an option to continue with all trial material that is available. Insight meditation and calming are both the techniques that are provided in the techniques of meditation. In the year 2014, version 2 of the platform was launched. The version 2 of the platform attracted more customers than the first version. The user who signed up increased to double the number and the platform gave meditation practice of near about 125 million minutes. In version 2, after completing the first stage that is the foundation stage, the app shows four areas in which the user can subscribe. The four areas are relationship, Headspace, performance and health pro. There are different levels that show the meditation level and the gamification of the employ. The user is instructed to complete a level first and then move on to the next level to achieve a master before moving to the further next level. The time of each sessions are mostly in a video format of ten minutes. This report consists of business process that is carried out in Headspace of Australia. The business requirements of the Headspace are also discussed briefly. The system requirements that are needed to carry out the online business of headspace are also discussed. The software provider of Headspace is described briefly and three technologies that are followed by Headspace are mentioned that helps to increase the efficiency of mental health organization. For implementing the technology, the efficient level that is needed is also discussed and related risks which are found in Headspace are also stated. The guidelines to lessen those risks are also elaborately discussed. Business Processes The business processes of Headspace are carried out in different ways in the online application of the mobile app. The journey of the Headspace starts with signup with the website that is done by the users who want to get service from the Headspace. After the sign up, the user gets 10 days free trial getting all facilities of the Headspace. Headspace is a personal trainer that helps to train the users from the mind. After the login is done, a free membership is given to the users for ten days (Ellis, Churruca and Braithwaite 2017). The training is done only for ten minutes a day to get extra clarity and calm. As the training is done online through mobile app, the training is done anywhere, anyplace and anytime. All the training classes can be listened online and the sessions can be downloaded offline also for future use. After the ten days subscription the user has option to take one month subscription, one year subscription and also an option to continue with all trial material that is available. Insight meditation and calming are both the techniques that are provided in the techniques of meditation. The interested users unlock the full subscription journey of Headspace. There is an option to browse all the available sessions that are needed by the users according to their lifestyle and mood. The session length is also determined by the users. The processes that mindfulness all the activities of the everyday life are also given in the sessions provided by Headspace. The progress statistics of Headspace is given in the app itself so that the user gets to know the progress that is being done through the sessions that are taken by them. There is also an opportunity to join and link up with friends that are in need of the headspace. There is an option for a user to invite a friend for using services of Headspace who are in need of those services. Already 15 million people have joined the headspace app online and the user motivates others to get the services of Hea dspace. Business Requirements The business requirements that are used by the Headspace to conduct the online services of mental health check up is stated below (Yung 2016). The online mental health services need more equipment that is used to conduct the process smoothly. Network Equipment- The network equipments that are needed to set up a business process in Headspace Mental Health Service are the firewall, wireless devices, router, modem and switches. To set up a secure network, firewall is needed to protect all the servers that connect the user with the system. Computers and peripherals Servers are needed to connect the user with the system of Headspace Mental Health Service. The network environment that is provided to connect to network that includes running a software, access files and printing are all provided by computer. A server is used as a repository central data for users to connect to network. Personal Computers are also needed by the employees of Headspace to connect all the users and also do other online processes. As all the work is done online, the employees uses laptops and notebooks as it provides a 24x7 hours service to the users. The employees connect the users even if they are not in the office from anywhere and anytime. Scanners are needed to scan the documents of the users (Loughhead et al. 2017). As Headspace provides all time support to the users, they need a power supply that is uninterrupted to maintain the power for all time when there is shortage of power supply. Back up devices are needed to store all the information of the users as the u ser may come back after many days and their information are to be stored by the system. Also if the system crashes, so it is needed to keep a backup of all the data that are with Headspace. Webcams and microphones are used by the consultant who provides services to the customers over the phone. Headspace provides services to all the areas from an urban area to a remote area. The business should have devices like remote monitoring to access the users from remote areas. Devices like glucose meters are used by Headspace Mental Health Service to check the level of diabetes of the patients in remote areas. Telephone and internet services Telephones are needed by Headspace Mental Health Service to serve the user over the telephone. The networks that are needed are PSTN (Public Switch Telephone Network), VOIP (Voice over Internet Protocol) and ISDN (Integrated Services Digital Network). For establishing connection, data connectivity is needed to browse emails, make FOIP (Fax over Internet Protocol). ADSL (Asymmetric Digital Subscriber Line), satellite, wireless connections, NBN (National Broadband Network) and cables are also needed by Headspace Mental Health Service. System Requirements The systems that are needed by Headspace Mental Health Service are operating systems that are licenced and also software versions of the operating systems. The operating systems that are needed are Microsoft Windows, Apple iOS and Android version of Google (McGorry, Bates and Birchwood 2013). A security to maintain the software is needed by Headspace Mental Health Service. The backup of the software should also be kept so that if the system of the software fails, then the backup will be used. Software is needed by Headspace Mental Health Service for monitoring all the other work of Headspace Mental Health Service. To keep a look on all the services, software should be installed and to maintain that an employee should be hired. Software is also needed to patching up systems that are needed in Headspace Mental Health Service. Software of patch management is required by Headspace Mental Health Service. There must be ability to access the capability and software in remote areas as Headspace provides services to all the parts. All the software that is used must support all the requirements of the business and helps to monitor all the processes of Headspace Mental Health Service that are being carried out. The software systems that are obtained and installed must be compatible with all the hardware system of the Headspace. System Software for clinical information and software used for messaging purpose and capability of secure messaging are also needed by Headspace. Accounting Software is also needed by system of practice management. Cloud Services for keeping the backup and store the information th at is used in the health record connectivity. The systems are all required for the Headspace Mental Health Service to run successfully carrying out its business online. Software and Vendor Selection The Headspace Mental Health Service takes the help of software vendor provider to control all the processes that runs in Headspace. The software vendor that is used in Headspace is the Intrahealth which has released a product of integrated software known as com.unity to support the initiatives of mental health in Headspace in Australia. The software combines the management system of Headspace with access of web portals for the patients and also for the providers of external care and also manages the mobile application for androids and iPhones. The software solution of Intrahealth is designed to solve the problem that arises in Headspace. The software of Intrahealth, com.unity provides an approach that is centric case management which helps to manage the complex health system through web access by consumers, care team provider and patients (Killackey, Mcgorry and Rickwood 2014). The application is medical records that are shared securely that are managed by Headspace for providing support to the consumer or the patient concern process. The application that manages the mobile care planning and management activities for Headspace Mental Health Service are all managed by Intrahealth so that they can manage the patient in the remote areas. The places where there is no mobile service network coverage, Intrahealth provides services offline and online. The mobile and web solutions that are provided by Intrahealth are real time and also enables sharing information in a secure way. The providers are within the part of Headspace Ment al Health Service as an extended network of care. The control and access of portals are controlled tightly in the com.unity and also provide security to the team who provides care to the system. The service providers allows the care team to view only the information that are relevant, for instance a therapist can only view the psychiatrist. The Service providers allow consumers and external providers to give the information by their own through web portal. Com.unity is adapted to perform a range of program which requires services like multi disciplinary and centralized care. Three Ways of Technologies used by Headspace to Improve Business Efficiency EHR (Electronic Health Record) - Electronic Health Record is a technology that is used in Headspace Mental Health Service to file all the data of the patients that comes from various sources into a cabinet of electronic file (Playford et al. 2014). This includes integrating of images, text and handwritten notes. The entry are viewed as a order entry that are automated and as a system to track the patient giving real time access to the patients and also keeps the record of the patients for a longer period of time so that if they comes after a long period of time, then also their data is present in the system. CPOE (Computerized Provider Order Entry) - Computerized Provider Order Entry is used in Headspace Mental Health Service as a form for ordering medicines and also for fulfillment system. Computerized Provider Order Entry is also used for taking orders from laboratories, procedures, referrals, transfers and radiology studies. CDSS (Clinical Decision Support System) This technology provides doctors and nurses for treatment and diagnostic recommendation in real time. This technology has alerts in them giving the doctors and nurses alerts for their patients and also helps in warnings that are given in prescription drug interaction showing the protocols and the paths. Clinical Decision Support System is used as a part of Computerized Provider Order Entry and Electronic Health Record. Level of Efficiency to Implement Technology The technologies that are implemented in the Headspace Mental Health Service need efficient employees to work on it. The most important technologies according to their efficiency are described as below. Smartphone The Smartphone app is one of the most important technologies that are needed in e-health of Headspace Mental Health Service. The apps are created in such a way so theta the user will be able to use those applications from anywhere and anytime (Hickie, Scott and Glozier 2014). The app of the Headspace contains a sign up process followed by four areas where the user wants to participate. A ten days free trial is given to all the customers who signs up and then the user has to select a particular domain in which he wants to be pro and subscribe the selected domain for a month or a year according to the will of customer. Hospital Diagnostic at home- A portable diagnostic is possible for all the users from home itself. The users do not have to visit the health center for check up. All things are done online and with the microchip that is present with the patient, the doctors get to know about their patients. This technology needs high level of efficiency because everything is done online through internet to support the health care system of Headspace Mental Health Service. Delivery mechanism of drug- The mechanism of drug delivery is another efficient technology that is used in the Headspace Mental Health Service. Smart pills are available that helps the patients to remain in touch with the doctors. A sensor technology is developed similar like a pill which can be swallowed and are also combined with the drugs in the form of pill. When the pill gets dissolved in stomach, the sensor gets activated and the data is transmitted to the doctors on a patch that is with the doctor or may be on a smart phone app. This data enables the patients and their doctors to get a track about the improvement of their situation after the prescribed medicine. This is most advanced technology and is very costly. Digital therapeutics- The digital therapies is another class of development that has made changes among the people. This helps the patients in long term procedure this helps to change the lifestyle by different coaching and sessions that are made by group to mitigate the risk via digital therapies. This is a high level efficiency that helps the people greatly. Digital therapies are most common in Headspace Mental Health Service because everything is done online and digitally in Headspace. Genome sequencing- This group of technology helps to detect diseases of the people and how the diseases affect them at different levels. With the genome sequencing, it is easy for doctors to understand the genetic of the particular persons disease and also get some knowledge about their response for the treatment. This helps the doctor to prescribe their patients accordingly and helps to get through their diseases. Potential Security Risks and Data Breaches The risks that are arrived in the Headspace Mental Health Service are as follows: Headspace may fail to develop its brand and market the services of headspace successfully. It may fail to expand the sale of Headspace and also marketing capabilities. System may fail in Headspace and delay may happen in operation of the communication and computer systems (Guy et al. 2016). Headspace Mental Health Service may receive delay from service provider Intrahealth for nor receiving its products and host properly. Giving respond to the technological developments may fail in Headspace Mental Health Service. The rights of intellectual property are enforced and protected by the Headspace. The service vendor may be time consuming and costly. The ability of Headspace for collection and using the information may limit the enforcement actions, regulations and law of Australia. Guidelines to Mitigate Risks The risks that are faced by Headspace Mental Health Service are mainly the credit risk, market risk, liquidity risk and other interest rate risk. Credit risks are risks that are considered to be risk on cash should be minimum. Ongoing credit evaluations are for the amounts that are made due from customers are monitored by Headspace Mental Health Service and payments are determined if there is a credit loss (Burns et al. 2014). Interest rate risks are the risks that are concerned with flow of future cash. In Headspace Mental Health Service Interest rate risks are mainly risks that are related with notes payable, debentures and also secured loans. Liquidity Risks are risks that comes when Headspace does not meets all the financial obligations. The liquidity risks of Headspace are managed by financial leverage and capital structure. The market risks that are faced by Headspace are the currency risks. As Headspace provides services all over the world, so maintain all the cash is a risk t hat comes to Headspace Mental Health Service. The currency risks are mitigated by Headspace. Conclusion This report gives a detail of the business process that is carried out in Headspace of Australia. The business requirements that are carried out in Headspace are also discussed briefly. The system requirements that are needed to carry out the online business of headspace are also discussed briefly. The software provider of Headspace is described briefly and three technologies that are followed by Headspace are mentioned that helps to increase the efficiency of mental health organization. For implementing the technology, the efficient level that is needed is also discussed and related risks which are found in Headspace are also stated. The guidelines to lessen those risks are also elaborately discussed. There is an importance of using digital technologies to improve the effectiveness and efficiency of the healthcare system. Headspace has evolved this technology of using the new innovation of digital mental healthcare. References Burns, J., Davenport, T., Ricci, C., Birrell, E., Blanchard, M. and Hickie, I., 2014. It's one'smart'solution: Using new and emerging technologies to support the mental health and wellbeing of young men.Developing Practice: The Child, Youth and Family Work Journal, (40), p.6. Ellis, L.A., Churruca, K. and Braithwaite, J., 2017. Mental health services conceptualised as complex adaptive systems: what can be learned?.International journal of mental health systems,11(1), p.43. Guy, S., Furber, G., Leach, M. and Segal, L., 2016. How many children in Australia are at risk of adult mental illness?.Australian New Zealand Journal of Psychiatry,50(12), pp.1146-1160. Hickie, I.B., Scott, E.M. and Glozier, N., 2014. headspace-Australia's innovation in youth mental health: who are the clients and why are they presenting?.The Medical journal of Australia,200(8), pp.452-454. Killackey, E., Mcgorry, P. and Rickwood, D., 2014. If you're gonna do it, do it right: developing fidelity measures for the rollout of Early Psychosis headspace Services (ephs) in Australia.Early Intervention in Psychiatry,8, p.89. Loughhead, M., Guy, S., Furber, G. and Segal, L., 2017. Consumer views on youth-friendly mental health services in South Australia.Advances in Mental Health, pp.1-15. McGorry, P., Bates, T. and Birchwood, M., 2013. Designing youth mental health services for the 21st century: examples from Australia, Ireland and the UK.The British Journal of Psychiatry,202(s54), pp.s30-s35. Nicholas, A., Holloway, E., Telford, N. and Rickwood, D., 2017. Development of the headspace Family and Friends Satisfaction Scale: Findings from a pilot study.Early Intervention in Psychiatry. Playford, D.E., Evans, S.F., Atkinson, D.N., Auret, K.A. and Riley, G.J., 2014. Impact of the Rural Clinical School of Western Australia on work location of medical graduates.Med J Aust,200(2), pp.104-107. Yung, A.R., 2016. Youth services: the need to integrate mental health, physical health and social care.Social psychiatry and psychiatric epidemiology,51(3), pp.327-329.